The Internet and Survival
The most valuable catastrophic survival gizmos on the planet today are Internet search engines like Google and Yahoo. This is because they’re rewiring our brains to work like Madison Avenue, MacGyver-style survivalists.
Unlike the painful "BlackBerry thumb" we experience after sending one too many e-mail messages with our Blackberry device, the manner in which the Internet is rewiring our brain is painless, if not downright pleasurable. This is because the more you use the Internet, the greater your chances of surviving the next global catastrophe become, says former CNN science features producer, Marshall Masters.
To Marshall Masters, the Information Age represents the highest level of achievement in the history of humankind, due to its vast scale. For the first time in history, our ability to access knowledge will enable many more of us to survive future catastrophes. The three big survival benefits of the Internet he sees are:
- Human knowledge is more accessible and survivable than ever before.
- The manner in which we now collect and share information can help us to mitigate the consequences of global catastrophes as never before.
- The Information Age is rewiring our brains with Madison Avenue MacGyver-style survival wits.
The reason why Internet users are beginning to think like Madison Avenue types, is that their list-oriented minds are being reprogrammed to “think outside the box” thanks to the object oriented design of the Internet.
We’ve Become Object-oriented Survivalists
Until the advent of the World Wide Web, most every Americans were list thinkers, unlike the arcane advertising executives who rule Madison Avenue.
When we think of lists, the easiest example is shopping. From an early age, we trundled up and down the aisles of our local grocery store. At first, we watch our parents chase down the items on their shopping lists and then we grow up and begin imitating their behaviors.
If we’re clever, we subcategorize ours shopping lists by department: produce, meats, dairy, etc. Still the same, regardless how we organize our shopping lists our visit to the store always relies on some kind of rigid relationship between items A, B, C, and so forth. Worse yet, the store defines the success of our search because the store determines where we we’ll find our desired items, assuming they’re in stock.
With the Internet, we visit a search engine like Google or Yahoo and type a simple search phrase that expresses our immediate need. We’re then presented with a world of possibilities that all have some relative contextual connection to our need. Therefore, the better we become at expressing our needs via search phrases, the quicker they are met, and often from point unknown.
Internet Users and Catastrophic Change
As all survival experts know, toting a bag full of all the latest gizmos and gadgets can actually work against your survival, if they’ve turned you into a lazy thinker. On the other hand, those who can quickly assess their situation; formulate a plan and then take action on the plan are the ones most likely to live. Even if the plan they chose was not the best option.
Consequently, when a global catastrophe does happen, Internet users will be more able to quickly define their immediate needs and will be more willing to consider options that mundane list thinkers would likely discount or miss altogether. This is a huge edge for those who survive an initial event.
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